Having created an award-winning beauty brand previously for this client, I was re-contracted to build a new, separate brand - The Self-Care Clinic. Based in Exeter, the clinic provides high-end aesthetic treatments. The challenge was to create a brand that was subtle and minimalistic, but that exuded quality and would appeal to high-earning potential clients.  
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As well as building the brand from scratch, I also designed and developed the clinic's website, social media channels, developed its TOV and style guidelines.